UNITED STATES
                  SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C.  20549
                               FORM 10-Q

(X)        QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES AND EXCHANGE ACT OF 1934
           For the quarterly period ended September 30, 1996
                                   
                                   
                                  OR

        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES AND EXCHANGE ACT OF 1934
  For the transition period from ________________ to ________________
                                   
                    Commission File Number 1-16914
                                   
                       THE E.W. SCRIPPS COMPANY
        (Exact name of registrant as specified in its charter)
           Delaware                                    51-0304972
(State or other jurisdiction of                     (I.R.S. Employer
incorporation or organization)                   Identification Number)

    1105 N. Market Street
     Wilmington, Delaware                                19801
(Address of principal executive offices)               (Zip Code)

  Registrant's telephone number, including area code:  (302) 478-4141

                               Not Applicable
 (Former name, former address and former fiscal year, if changed since
                             last report.)

Indicate by check mark whether the Registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities
and Exchange Act of 1934 during the preceding 12 months (or for such
shorter period that the Registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90
days.

                    Yes   X                    No


Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date.   As of
October 31, 1996 the registrant had outstanding 61,067,262 shares of
Class A Common Stock and 19,470,382 shares of Common Voting Stock.



                   INDEX TO THE E.W. SCRIPPS COMPANY
                                   
     REPORT ON FORM 10-Q FOR THE QUARTER ENDED SEPTEMBER 30, 1996
                                   
                                   

Item No.                                                       Page

                    PART I - FINANCIAL INFORMATION

  1       Financial Statements                                  3

  2       Management's Discussion and Analysis of Financial
             Condition and Results of Operations                3


                      PART II - OTHER INFORMATION

  1       Legal Proceedings                                     3

  2       Changes in Securities                                 3

  3       Defaults Upon Senior Securities                       3

  4       Submission of Matters to a Vote of Security Holders   4

  5       Other Information                                     4

  6       Exhibits and Reports on Form 8-K                      4



                                PART I
                                   


ITEM 1. FINANCIAL STATEMENTS

The information required by this item is filed as part of this Form 10-
Q.  See Index to Financial Information at page F-1 of this Form 10-Q.



ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
       AND RESULTS OF OPERATIONS

The information required by this item is filed as part of this Form 10-
Q.  See Index to Financial Information at page F-1 of this Form 10-Q.




                               PART II
                                   

ITEM 1.  LEGAL PROCEEDINGS

Scripps is involved in litigation arising in the ordinary course of
business, such as defamation actions.  In addition Scripps is involved
from time to time in various governmental and administrative
proceedings relating to, among other things, renewal of broadcast
licenses.  The costs to defend or settle such litigation and other
proceedings are not expected to have a material adverse effect on
Scripps' financial condition or results of operations.



ITEM 2.  CHANGES IN SECURITIES

There were no changes in the rights of security holders during the
quarter for which this report is filed.



ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

There were no defaults upon senior securities during the quarter for
      which this report is filed.



ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matters were submitted to a vote of security holders during the
quarter for which this report is filed.



ITEM 5.  OTHER INFORMATION

None.



ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

                               Exhibits

The information required by this item is filed as part of this Form 10-
Q.  See Index to Exhibits at page E-1 of this
Form 10-Q.



                          Reports on Form 8-K

No reports on Form 8-K were filed during the quarter for which this
report is filed.  On August 14, 1996, financial statements for Scripps
Cable for the quarter and six months ended June 30, 1996 were filed as
Amendment Number 6 to Scripps' Current Report on Form 8-K dated
December 28, 1995.





                              SIGNATURES
                                   

Pursuant to the requirements of the Securities and Exchange Act of
1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned thereunto duly authorized.


                             THE E.W. SCRIPPS COMPANY



Dated:         November 1, 1996     BY:/s/ D. J. Castellini
                                    D. J. Castellini
                                    Senior Vice President
                                    Finance & Administration



                       THE E.W. SCRIPPS COMPANY


                    Index to Financial Information

               Item                                            Page

Consolidated Balance Sheets                                    F-2
Consolidated Statements of Income                              F-4
Consolidated Statements of Cash Flows                          F-5
Consolidated Statements of Stockholders' Equity                F-6
Notes to Consolidated Financial Statements                     F-7
Management's Discussion and Analysis of Financial
   Condition and Results of Operations                         F-11




CONSOLIDATED BALANCE SHEETS                                                                                                  
( in thousands ) As of September 30, December 31, September 30, 1996 1995 1995 ( Unaudited ) ( Unaudited ) ASSETS Current Assets: Cash and cash equivalents $ 16,334 $ 30,021 $ 14,579 Short-term investments 25,013 38,000 Accounts and notes receivable (less allowances -$3,642, $3,447, $4,022) 150,578 166,867 142,555 Program rights and production costs 70,805 52,402 46,199 Refundable income taxes 17,019 7,828 23,255 Inventories 9,932 11,459 16,476 Deferred income taxes 21,545 21,694 18,350 Miscellaneous 20,856 18,961 20,796 Total current assets 307,069 334,245 320,210 Net Assets of Discontinued Operations 354,951 305,838 305,760 Investments 54,494 53,186 52,108 Property, Plant, and Equipment 433,076 425,959 424,493 Goodwill and Other Intangible Assets 591,746 495,773 500,704 Other Assets: Program rights and production costs (less current portion) 27,622 26,829 55,577 Miscellaneous 21,386 13,722 9,551 Total other assets 49,008 40,551 65,128 TOTAL ASSETS $ 1,790,344 $ 1,655,552 $ 1,668,403 See notes to consolidated financial statements.
CONSOLIDATED BALANCE SHEETS
( in thousands, except share data ) As of September 30, December 31, September 30, 1996 1995 1995 ( Unaudited ) ( Unaudited ) LIABILITIES AND STOCKHOLDERS' EQUITY Current Liabilities: Current portion of long-term debt $ 112,540 $ 78,698 $ 47,043 Accounts payable 76,132 78,538 80,868 Customer deposits and unearned revenue 33,298 21,307 20,847 Accrued liabilities: Employee compensation and benefits 32,855 32,901 29,924 Artist and author royalties 10,209 6,843 9,277 Interest 3,510 2,169 2,297 Income taxes 1,220 634 2,345 Lawsuits and related settlements 4,387 8,803 11,042 Miscellaneous 24,748 36,226 28,575 Total current liabilities 298,899 266,119 232,218 Deferred Income Taxes 71,868 82,229 78,806 Long-Term Debt (less current portion) 31,804 2,177 63,461 Other Long-Term Obligations and Minority Interests 106,153 113,601 132,871 Commitments and Contingencies (Note 5) Stockholders' Equity: Preferred stock, $.01 par - authorized: 25,000,000 shares; none outstanding Common stock, $.01 par: Class A - authorized: 120,000,000 shares; issued and outstanding: 61,036,512; 60,085,408; and 59,671,242 shares 610 601 600 Voting - authorized: 30,000,000 shares; issued and outstanding: 19,470,382; 19,978,373; and 19,990,833 shares 195 200 200 Total 805 801 800 Additional paid-in capital 268,865 254,063 252,655 Retained earnings 992,373 916,602 886,515 Unrealized gains on securities available for sale 22,733 20,720 21,997 Unvested restricted stock awards (3,841) (1,573) (1,823) Foreign currency translation adjustment 685 813 903 Total stockholders' equity 1,281,620 1,191,426 1,161,047 TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $ 1,790,344 $ 1,655,552 $ 1,668,403 See notes to consolidated financial statements.
CONSOLIDATED STATEMENTS OF INCOME ( UNAUDITED )
( in thousands, except per share data ) Three month ended Nine months ended September 30, September 30, 1996 1995 1996 1995 Operating Revenues: Advertising $ 119,117 $ 112,668 $ 353,865 $ 337,234 Circulation 31,793 30,757 97,459 93,242 Other newspaper revenue 12,793 12,488 38,204 38,156 Total newspapers 163,703 155,913 489,528 468,632 Broadcast television 74,325 67,663 230,250 211,711 Entertainment 27,455 21,155 77,274 68,964 Total operating revenues 265,483 244,731 797,052 749,307 Operating Expenses: Employee compensation and benefits 90,078 84,699 266,294 252,564 Newsprint and ink 29,402 32,008 96,732 88,260 Program, production and copyright costs 17,756 15,448 50,824 47,980 Other operating expenses 65,746 62,094 194,332 185,742 Depreciation 12,518 12,090 36,697 34,477 Amortization of intangible assets 4,738 5,050 15,029 15,155 Total operating expenses 220,238 211,389 659,908 624,178 Operating Income 45,245 33,342 137,144 125,129 Other Credits (Charges): Interest expense (2,713) (2,441) (6,350) (8,623) Miscellaneous, net 291 1,427 614 2,603 Net other credits (charges) (2,422) (1,014) (5,736) (6,020) Income from Continuing Operations Before Taxes and Minority Interests 42,823 32,328 131,408 119,109 Provision for Income Taxes 18,331 14,187 56,603 52,285 Income from Continuing Operations Before Minority Interests 24,492 18,141 74,805 66,824 Minority Interests 841 784 2,326 2,587 Income From Continuing Operations 23,651 17,357 72,479 64,237 Income From Discontinued Operations 12,268 10,277 34,645 28,650 Net Income $ 35,919 $ 27,634 $ 107,124 $ 92,887 Per Share of Common Stock: Income from continuing operations $.29 $.22 $.90 $.80 Net income $.45 $.35 $1.33 $1.16 Dividends declared $.13 $.13 $.39 $.37 See notes to consolidated financial statements.
CONSOLIDATED STATEMENTS OF CASH FLOWS ( UNAUDITED )
( in thousands ) Nine months ended September 30, 1996 1995 Cash Flows from Operating Activities: Income from continuing operations $ 72,479 $ 64,237 Adjustments to reconcile income from continuing operations to net cash flows from continuing operating activities: Depreciation and amortization 51,726 49,632 Deferred income taxes 11,680 4,462 Minority interests in income of subsidiary companies 2,326 2,587 Settlement of 1985 - 1987 federal income tax audits (45,000) Other changes in certain working capital accounts, net (5,479) (26,099) Miscellaneous, net (19,210) 7,997 Net cash provided by continuing operating activities 113,522 57,816 Discontinued cable operations: Income 34,645 28,650 Adjustment to derive cash flows from operating activities 35,129 53,928 Net cash provided 69,774 82,578 Net operating activities 183,296 140,394 Cash Flows from Investing Activities: Additions to property, plant, and equipment (41,921) (40,792) Purchase of subsidiary companies and investments (25,923) (6,270) Change in short-term investments, net 25,013 (38,000) Sale of subsidiary companies and other investments 12,113 2,729 Miscellaneous, net 4,313 1,621 Net cash provided by (used in) investing activities of continuing operations (26,405) (80,712) Net cash provided by (used in) investing activities of discontinued cable operations (108,075) (29,028) Net investing activities (134,480) (109,740) Cash Flows from Financing Activities: Increases in long-term debt 12,500 Payments on long-term debt (49,031) (38) Dividends paid (31,353) (29,576) Dividends paid to minority interests (1,255) (1,274) Miscellaneous, net 7,261 704 Net cash provided by (used in) financing activities of continuing operations (61,878) (30,184) Net cash provided by (used in) financing activities of discontinued cable operations (625) (2,500) Net financing activities (62,503) (32,684) Increase (Decrease) in Cash and Cash Equivalents (13,687) (2,030) Cash and Cash Equivalents: Beginning of year 30,021 16,609 End of period $ 16,334 $ 14,579 Supplemental Cash Flow Disclosures: Interest paid, excluding amounts capitalized $ 5,009 $ 8,325 Income taxes paid 50,313 51,422 Notes issued in acquisition of Vero Beach daily newspaper 100,000 See notes to consolidated financial statements.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS'EQUITY ( UNAUDITED )
( in thousands, except share data ) Unrealized Gains on Unvested Foreign Additional Securities Restricted Currency Common Paid-in Retained Available Stock Translation Stock Capital Earnings for Sale Awards Adjustment Balances at December 31, 1994 $ 799 $ 248,098 $ 823,204 $ 12,518 $ (2,036) $ 885 Net income 92,887 Dividends: declared and paid - $.37 per share (29,576) Conversion of 184,000 Voting common shares to 184,000 Class A common shares Class A Common shares issued pursuant to compensation plans, net: 191,750 shares issued, 1,250 shares forfeited, and 16,762 shares repurchased 1 3,950 (538) Tax benefits of compensation plans 607 Amortization of restricted stock awards 751 Foreign currency translation adjustment 18 Increase in unrealized gains on securities available for sale, net of deferred income taxes of $5,104 9,479 Balances at September 30, 1995 $ 800 $ 252,655 $ 886,515 $ 21,997 $ (1,823) $ 903 Balances at December 31, 1995 $ 801 $ 254,063 $ 916,602 $ 20,720 $ (1,573) $ 813 Net income 107,124 Dividends: declared and paid - $.39 per share (31,353) Conversion of 507,991 Common Voting shares to 507,991 Class A Common shares Class A Common shares issued pursuant to compensation plans, net: 447,600 shares issued, and 4,487 shares repurchased 4 12,862 (5,598) Tax benefits of compensation plans 1,940 Amortization of restricted stock awards 3,330 Foreign currency translation adjustment (128) Increase in unrealized gains on securities available for sale, net of deferred income taxes of $1,084 2,013 Balances at September 30, 1996 $ 805 $ 268,865 $ 992,373 $ 22,733 $ (3,841) $ 685 See notes to consolidated financial statements.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS ( UNAUDITED ) ____________________________________________________________________ 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Basis of Presentation - The financial statements have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. The information disclosed in the notes to consolidated financial statements included in the Company's Annual Report on Form 10-K for the year ended December 31, 1995 has not changed materially unless otherwise disclosed herein. Financial information as of December 31, 1995 included in these financial statements has been derived from the audited consolidated financial statements included in that report. In management's opinion all adjustments (consisting of normal recurring accruals) necessary for a fair presentation of the interim periods have been made. Results of operations are not necessarily indicative of the results that may be expected for future interim periods or for the full year. Net Income Per Share - Net income per share computations are based upon the weighted average common shares outstanding. The weighted average common shares outstanding were as follows:
( in thousands ) Three months ended Nine months ended September 30, September 30, 1996 1995 1996 1995 Weighted average shares outstanding 80,473 80,010 80,328 79,930
2. ACQUISITIONS AND DIVESTITURES A. Acquisitions 1996 - In May the Company purchased the Vero Beach, Florida, Press- Journal. 1995 - There were no acquisitions in 1995. The following table presents additional information about the acquisitions:
( in thousands ) Nine months ended September 30, 1996 Goodwill and other intangible assets acquired $ 110,967 Other assets acquired 10,900 Total 121,867 Liabilities assumed (1,794) 6.17% note issued to seller, due in 1997 (100,000) Cash paid $ 20,073
The acquisition has been accounted for as a purchase and accordingly the purchase price has been allocated to assets and liabilities based on fair values at the date of acquisition. The allocation was based on estimates and is subject to adjustment. The acquired operation has been included in the Consolidated Statements of Income from the acquisition date. The following table summarizes, on an unaudited, pro forma basis, the estimated combined results of operations of Scripps and the Press-Journal assuming the acquisition had taken place at the beginning of the respective periods. The pro forma information includes adjustments for interest expense that would have been incurred to finance the acquisition, additional depreciation based on the fair market value of the property, plant, and equipment, and amortization of intangible assets resulting from the acquisition. The unaudited pro forma results of operations are not necessarily indicative of the results which actually would have occurred had the acquisition been completed at the beginning of the respective periods.
( in thousands ) Three months ended Nine months ended September 30, September 30, 1996 1995 1996 1995 Operating revenues $ 265,483 $ 247,864 $ 803,007 $ 760,093 Income from continuing operations 23,651 16,100 68,863 61,168 Net income 35,919 26,377 103,508 89,818 Per share of common stock: Income from continuing operations $.29 $.20 $.86 $.77 Net income $.45 $.33 $1.29 $1.12
B. Divestitures 1996 - Scripps sold its equity interest in The Television Food Network, a cable programming network. No material gain or loss was realized as proceeds approximated the net book value of the net assets sold. 1995 - Scripps sold its Watsonville, California, daily newspaper. No material gain or loss was realized as proceeds approximated the net book value of the net assets sold. 3. LONG-TERM DEBT Long-term debt consisted of the following:
( in thousands ) As of September 30, December 31, September 30, 1996 1995 1995 6.17% note, due in 1997 $ 100,000 7.375% notes, due in 1998 29,658 $ 31,658 $ 61,272 Variable Rate Credit Facilities 12,500 9.0% notes, due in 1996 47,000 47,000 Other notes 2,186 2,217 2,232 Total long-term debt 144,344 80,875 110,504 Current portion of long-term debt 112,540 78,698 47,043 Long-term debt (less current portion) $ 31,804 $ 2,177 $ 63,461
Scripps has a Competitive Advance/Revolving Credit Agreement and other variable rate credit facilities ("Variable Rate Credit Facilities") which expire through September 1997 and permit maximum borrowings up to $50,000,000. Maximum borrowings under the facilities are changed as Scripps' anticipated needs change and are not indicative of Scripps' short-term borrowing capacity. The credit facilities may be extended upon mutual agreement. Certain long-term debt agreements contain maintenance requirements on net worth and coverage of interest expense and restrictions on dividends and incurrence of additional indebtedness. Scripps is in compliance with all debt covenants. 4. DISCONTINUED CABLE TELEVISION OPERATIONS On October 28, 1995, Scripps and Comcast Corporation ("Comcast") reached an agreement pursuant to which Scripps will contribute all of its non-cable television assets to Scripps Howard, Inc. ("SHI" - a wholly-owned subsidiary of Scripps and the direct or indirect parent of all of Scripps' operations) and SHI's cable television system subsidiaries ("Scripps Cable") will be transferred to and held directly by Scripps. Scripps Cable will be acquired by Comcast through a tax-free merger (the "Merger") of Scripps into Comcast. The remaining SHI business will continue as "New Scripps", which will be distributed in a tax-free "spin-off" to Scripps shareholders (the "Spin-Off") prior to the Merger and thereafter renamed The E.W. Scripps Company. The Merger and Spin-off are collectively referred to as the "Transactions." In connection with the Transactions, New Scripps has been recapitalized to include Common Voting Shares and Class A Common Shares and the Articles of Incorporation of New Scripps have been further amended to provide for substantially the same shareholder voting rights and other terms as the Scripps Certificate of Incorporation currently provides for. Prior to the Spin-Off New Scripps will issue to Scripps: (i) a number of New Scripps Common Voting Shares equal to the number of shares of Scripps Common Voting Stock then outstanding and (ii) a number of New Scripps Class A Common Shares equal to the number of shares of Scripps Class A Common Stock then outstanding. These shares will be distributed to Scripps' shareholders in the Spin-Off. The closing date of the Transactions is expected to occur prior to the end of 1996, subject to certain conditions and rights, including termination and "top-up" rights described fully in the Joint Proxy Statement - Prospectus included in Comcast's registration statement on Form S-4 filed with the Securities and Exchange Commission and declared effective on September 30, 1996. Because Scripps Cable represents an entire business segment that will be divested, its results are reported as "discontinued operations" for all periods presented. Summarized operating results for the discontinued cable television operations are as follows:
( in thousands ) Three months ended Nine months ended September 30, September 30, 1996 1995 1996 1995 Operating revenues $ 77,976 $ 71,110 $ 231,408 $ 207,855 Income before income taxes 20,340 16,874 57,438 46,188 Income taxes (8,072) (6,597) (22,793) (17,538) Income from discontinued cable operations $ 12,268 $ 10,277 $ 34,645 $ 28,650
In the third quarter of 1995 Scripps Cable accrued an additional $1,400,000 based upon a reassessment of the ultimate costs of certain lawsuits (see Note 5). The accrual reduced income from discontinued operations $900,000. Also in the third quarter of 1995 Scripps sold its Barbourville, Ky. cable television system, realizing a pre-tax gain of $1,500,000, $900,000 after tax. Summarized balance sheet data for the discontinued cable television operations are as follows:
( in thousands ) As of September 30, December 31, September 30, 1996 1995 1995 Property, plant, and equipment $ 318,698 $ 294,557 $ 288,411 Goodwill and other intangible assets 136,464 93,496 95,275 Other assets 29,710 26,014 29,324 Deferred income tax liabilities (98,975) (76,210) (77,166) Other liabilities (30,946) (32,019) (30,084) Net assets of discontinued cable television operations $ 354,951 $ 305,838 $ 305,760
The major components of cash flow for discontinued operations are as follows:
( in thousands ) Nine months ended September 30, 1996 1995 Income from discontinued operations $ 34,645 $ 28,650 Depreciation and amortization 40,810 41,005 Other, net (5,681) 12,923 Net cash provided by discontinued cable operating activities $ 69,774 $ 82,578 Capital expenditures $ (46,901) $ (30,119) Acquisition of cable television systems (primarily equipment and intangible assets) (62,099) (259) Other, net 925 1,350 Net cash used in investing activities of discontinued cable operations $(108,075) $ (29,028)
In January 1996 Scripps Cable acquired cable television systems adjacent to its Knoxville and Chattanooga systems (the "Mid-Tenn. Purchase") for $62,500,000, including assumed liabilities. The acquired cable television systems are included in the results of discontinued operations from the acquisition date. 5. COMMITMENTS AND CONTINGENCIES In 1994 Scripps accrued an estimate of the ultimate costs, including attorneys' fees and settlements, of lawsuits filed by certain former employees and independent contractors of a divested operating unit. The lawsuits allege that the employees were due severance pay and that certain contractual obligations were unfulfilled, respectively. In April 1996 Scripps agreed to settle the severance pay lawsuits. The settlement did not result in an additional charge. Management believes the possibility of incurring a loss greater than the amount accrued for the independent contractor lawsuits is remote. In 1994 Scripps Cable accrued an estimate of the ultimate costs, including attorneys' fees and settlements, of certain lawsuits against the Sacramento cable television system related primarily to employment issues and to the timing and amount of late-payment fees assessed to subscribers. In the third quarter of 1995 Scripps Cable accrued an additional $1,400,000 based upon a reassessment of the probable cost of these and additional employment related lawsuits. In May 1996 Scripps Cable agreed to settle the late-payment fee lawsuits. The settlement did not result in an additional charge. Management believes the possibility of incurring a loss greater than the amount accrued for the employment issues lawsuits is remote. Pursuant to the terms of the Merger, New Scripps will indemnify Comcast against losses related to these lawsuits. Amounts accrued, less payments for settlements and attorneys fees, are included in accrued lawsuits and related settlements in the Consolidated Balance Sheets. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS Consolidated results of continuing operations were as follows:
( in thousands, except per share data ) Quarterly Period Year-to-Date 1996 Change 1995 1996 Change 1995 Operating revenues: Newspapers $ 163,703 5.0 % $ 155,913 $ 489,528 4.5 % $ 468,338 Broadcast television 74,325 9.8 % 67,663 230,250 8.8 % 211,711 Entertainment 27,455 29.8 % 21,155 77,274 12.0 % 68,964 Total 265,483 8.5 % 244,731 797,052 6.4 % 749,013 Divested operating units 294 Total operating revenues $ 265,483 8.5 % $ 244,731 $ 797,052 6.4 % $ 749,307 Operating income: Newspapers $ 31,922 31.8 % $ 24,214 $ 93,427 5.6 % $ 88,491 Broadcast television 20,522 26.1 % 16,269 67,999 18.4 % 57,455 Entertainment (2,618) (2,741) (6,429) (6,093) Corporate (4,581) (3,888) (13,435) (12,783) Total 45,245 33.6 % 33,854 141,562 11.4 % 127,070 Unusual items (4,000) Divested operating units (512) (418) (1,941) Total operating income 45,245 35.7 % 33,342 137,144 9.6 % 125,129 Interest expense (2,713) (2,441) (6,350) (8,623) Miscellaneous, net 291 1,427 614 2,603 Income taxes (18,331) (14,187) (56,603) (52,285) Minority interest (841) (784) (2,326) (2,587) Income from continuing operations $ 23,651 $ 17,357 $ 72,479 $ 64,237 Per share of common stock: Income from continuing operations $.29 31.8 % $.22 $.90 12.5 % $.80 Unusual charge .03 Adjusted income from continuing operations $.29 31.8 % $.22 $.93 16.3 % $.80
( in thousands ) Quarterly Period Year-to-Date 1996 Change 1995 1996 Change 1995 Other Financial and Statistical Data - excluding divested operating units and unusual items: Total advertising revenues $ 197,245 8.0 % $ 182,695 $ 595,351 7.4 % $ 554,421 Advertising revenues as a percentage of total revenues 74.3 % 74.7 % 74.7 % 74.0 % EBITDA: Newspapers $ 42,140 25.2 % $ 33,662 $ 122,119 5.3 % $ 116,009 Broadcast television 26,374 15.2 % 22,888 87,470 14.0 % 76,710 Entertainment (1,670) (1,822) (3,651) (3,868) Corporate (4,343) (3,734) (12,650) (12,152) Total $ 62,501 22.6 % $ 50,994 $ 193,288 9.4 % $ 176,699 Effective income tax rate 42.8 % 43.9 % 43.1 % 43.9 % Weighted average shares outstanding 80,473 0.6 % 80,010 80,328 0.5 % 79,930 Total capital expenditures $ 5,147 (48.4)% $ 9,976 $ 41,921 2.8 % $ 40,792
Earnings before interest, income taxes, depreciation, and amortization ("EBITDA") is included in the discussion of segment results because: Changes in depreciation and amortization are often unrelated to current performance. Management believes the year-over-year change in EBITDA is a more useful measure of year-over-year performance than the change in operating income because, combined with information on capital spending plans, it is a more reliable indicator of results that may be expected in future periods. However, management's belief that EBITDA is a more useful measure of year-over-year performance is not shared by the accounting profession. Banks and other lenders use EBITDA to determine Scripps' borrowing capacity. Financial analysts use EBITDA to value communications media companies. Acquisitions of communications media businesses are based on multiples of EBITDA. EBITDA should not, however, be construed as an alternative measure of the amount of Scripps' income or cash flows from operating activities as EBITDA excludes significant costs of doing business. In the second quarter of 1996 Scripps incurred an unusual charge of approximately $4,000,000, $2,600,000 after-tax, $.03 per share, for Scripps' share of certain costs associated with restructuring portions of the distribution system of the Cincinnati joint operating agency. Scripps acquired the Vero Beach daily newspaper on May 9, 1996, sold its equity interest in The Television Food Network ("TV Food") in the second quarter of 1996, and sold its Watsonville, California, daily newspaper in the first quarter of 1995. Year-to-date operating losses for the Home & Garden Television network ("HGTV") totaled $12,200,000, $7,500,000 after-tax, $.09 per share in 1996 and $10,500,000, $6,400,000 after-tax, $.08 per share in 1995. Operating losses for the quarterly periods were $5,300,000, $3,300,000 after-tax, $.04 per share in 1996 and $3,900,000, $2,300,000 after-tax, $.03 per share in 1995. Interest expense decreased in the year-to-date period as a result of reduced average borrowings. However, primarily because of the acquisition of the Vero Beach newspaper, total long-term debt increased $63,500,000 in 1996 to $144,000,000, which is $34,000,000 more than at the end of the third quarter in 1995. Operating results, excluding TV Food and the Watsonville newspaper, are presented below and on the following pages. The results of the divested operating units are excluded from the segment operating results because management believes they are not relevant to understanding Scripps' ongoing operations. NEWSPAPERS - Operating results for the newspaper segment, excluding the Watsonville newspaper, were as follows:
( in thousands ) Quarterly Period Year-to-Date 1996 Change 1995 1996 Change 1995 Operating revenues: Local $ 48,062 5.0 % $ 45,772 $ 146,264 3.5 % $ 141,270 Classified 51,027 7.5 % 47,458 146,852 7.9 % 136,146 National 4,646 25.6 % 3,700 13,643 13.6 % 12,014 Preprint 15,382 (2.3)% 15,738 47,106 (1.0)% 47,576 Newspaper advertising 119,117 5.7 % 112,668 353,865 5.0 % 337,006 Circulation 31,793 3.4 % 30,757 97,459 4.6 % 93,192 Joint operating agency distributions 9,966 (0.8)% 10,051 30,581 (3.6)% 31,732 Other 2,827 16.0 % 2,437 7,623 19.0 % 6,408 Total operating revenues 163,703 5.0 % 155,913 489,528 4.5 % 468,338 Operating expenses: Employee compensation and benefits 56,676 3.4 % 54,830 167,320 1.9 % 164,177 Newsprint and ink 29,402 (8.1)% 32,008 96,732 9.6 % 88,235 Other 35,485 0.2 % 35,413 103,357 3.4 % 99,917 Depreciation and amortization 10,218 8.1 % 9,448 28,692 4.3 % 27,518 Total operating expenses 131,781 0.1 % 131,699 396,101 4.3 % 379,847 Operating income $ 31,922 31.8 % $ 24,214 $ 93,427 5.6 % $ 88,491 Other Financial and Statistical Data: Earnings before interest, income taxes, depreciation, and amortization ("EBITDA") $ 42,140 25.2 % $ 33,662 $ 122,119 5.3 % $ 116,009 Percent of operating revenues: Operating income 19.5 % 15.5 % 19.1 % 18.9 % EBITDA 25.7 % 21.6 % 24.9 % 24.8 % Capital expenditures $ 1,668 (64.4)% $ 4,686 $ 19,573 33.2 % $ 14,696 Advertising inches: Local 1,627 7.0 % 1,521 5,008 0.8 % 4,966 Classified 1,804 7.8 % 1,674 5,099 4.5 % 4,881 National 96 17.1 % 82 276 10.8 % 249 Total full run ROP 3,527 7.6 % 3,277 10,383 2.8 % 10,096
Declining newsprint prices led to the 25% increase in EBITDA in the third quarter. The average price of newsprint in the third quarter of 1996 was approximately 11% less than in the third quarter of 1995. Higher advertising rates were the primary cause of the increase in advertising revenues as volume decreased in many of Scripps' newspaper markets in the third quarter. Approximately half of the year-over-year increase in advertising revenues and 80% of the increase in advertising inches is due to the May 9, 1996 acquisition of The Vero Beach newspaper. BROADCAST TELEVISION - Operating results for the broadcast television segment were as follows:
( in thousands ) Quarterly Period Year-to-Date 1996 Change 1995 1996 Change 1995 Operating revenues: Local $ 37,690 11.3 % $ 33,871 $ 116,013 7.2 % $ 108,199 National 28,338 (3.9)% 29,485 94,194 3.4 % 91,090 Political 3,982 387 7,082 758 Other 4,315 10.1 % 3,920 12,961 11.1 % 11,664 Total operating revenues 74,325 9.8 % 67,663 230,250 8.8 % 211,711 Operating expenses: Employee compensation and benefits 24,512 8.2 % 22,663 72,685 9.0 % 66,666 Program and copyright costs 11,952 3.2 % 11,578 34,520 (0.7)% 34,760 Other 11,487 9.0 % 10,534 35,575 6.0 % 33,575 Depreciation and amortization 5,852 (11.6)% 6,619 19,471 1.1 % 19,255 Total operating expenses 53,803 4.7 % 51,394 162,251 5.2 % 154,256 Operating income $ 20,522 26.1 % $ 16,269 $ 67,999 18.4 % $ 57,455 Other Financial and Statistical Data: Earnings before interest, income taxes, depreciation, and amortization ("EBITDA") $ 26,374 15.2 % $ 22,888 $ 87,470 14.0 % $ 76,710 Percent of operating revenues: Operating income 27.6 % 24.0 % 29.5 % 27.1 % EBITDA 35.5 % 33.8 % 38.0 % 36.2 % Capital expenditures $ 2,079 (55.9)% $ 4,717 $ 19,661 30.7 % $ 15,042
The increase in employee costs is due primarily to Scripps' expanded schedules of local news programs. Construction of new facilities at the Phoenix and Tampa stations resulted in the increase in 1996 year- to-date capital spending. Depreciation and amortization decreased in the third quarter of 1996 as certain intangible assets acquired in the 1991 purchase of the Baltimore station became fully amortized. ENTERTAINMENT - Operating results for the entertainment segment, excluding TV Food, were as follows:
( in thousands ) Quarterly Period Year-to-Date 1996 Change 1995 1996 Change 1995 Operating revenues: Licensing $ 13,156 19.0 % $ 11,051 $ 37,938 (1.7)% $ 38,609 Newspaper feature distribution 5,152 7.1 % 4,811 15,035 10.4 % 13,614 Program production 3,222 54.2 % 2,089 7,597 (13.3)% 8,767 Subscriber fees 1,769 572 4,467 1,406 Advertising 3,803 2,364 11,236 5,704 Other 353 31.7 % 268 1,001 15.9 % 864 Total operating revenues 27,455 29.8 % 21,155 77,274 12.0 % 68,964 Operating expenses: Employee compensation and benefits 5,594 15.6 % 4,838 16,826 18.0 % 14,254 Artists' royalties 9,220 16.4 % 7,922 26,875 0.8 % 26,663 Programming and production costs 5,862 51.5 % 3,870 16,304 23.3 % 13,220 Other 8,449 33.1 % 6,347 20,920 11.9 % 18,695 Depreciation and amortization 948 3.2 % 919 2,778 24.9 % 2,225 Total operating expenses 30,073 25.8 % 23,896 83,703 11.5 % 75,057 Operating income (loss) $ (2,618) $ (2,741) $ (6,429) $ (6,093) Other Financial and Statistical Data: Earnings before interest, income taxes, depreciation, and amortization ("EBITDA") $ (1,670) $ (1,822) $ (3,651) $ (3,868) Capital expenditures $ 1,056 $ 436 $ 2,096 $ 9,549
Licensing revenues in the third quarter benefited from the strength of "Peanuts" in Japan, offset somewhat by the reduced value of the yen, and from the growing popularity of "Dilbert" in the U.S. Program production revenues are subject to substantial fluctuation due to the timing of completion and delivery of programs. Program production revenues decreased in the year-to-date period as fewer programs were completed and delivered by Scripps Howard Productions ("SHP") and Cinetel. Program production revenues for the full year of 1996 are expected to increase however, as SHP has commitments for four network prime-time programs to be delivered in 1996 compared to two in 1995. Subscriber fees and advertising revenue increased due to the continued growth of HGTV. Year-to-date operating losses for HGTV totaled $12,200,000 in 1996 and $10,500,000 in 1995. Operating losses for the quarterly periods were $5,300,000 in 1996 and $3,900,000 in 1995. Programming and production costs increased due to higher programming costs associated with the growth of HGTV. United Media distributes news columns, comics, and features, and licenses copyrights for "Peanuts", "Dilbert", and other character properties on a worldwide basis. Revenues from outside the U.S. represent less than 5% of Scripps' total revenues. The Japanese market provides more than two-thirds of international revenues and approximately 45% of total licensing revenue. The impact of changes in the value of the U.S. dollar in foreign exchange markets does not have a significant effect on the recorded value of Scripps' foreign-currency-denominated assets, which are primarily related to uncollected licensing royalties and represent less than 1% of total assets. Scripps' foreign-currency-denominated liabilities are primarily related to payments due to creators of the properties. However, comparison of year-over-year licensing revenues can be significantly affected by changes in the exchange rate for the Japanese yen. Japanese licensing revenues in local currency increased 24% in the 1996 year-to-date period, however the change in the exchange rate caused such revenues to increase only 4% in dollar terms. The effect on licensing revenues of changes in the exchange rate for other foreign currencies is not significant. From time-to-time Scripps uses foreign currency forward and option contracts to hedge cash flow exposures denominated in Japanese yen. The purpose of the contracts is to reduce the risk of changes in the exchange rate on Scripps' anticipated net licensing receipts (licensing royalties less amounts due creators of the properties and certain direct expenses) for the following year. The maturities of the contracts coincide with the quarterly payments of licensing royalties. Scripps does not hold foreign currency contracts for trading purposes and does not hold leveraged contracts. Information about Scripps' foreign currency contracts, which require Scripps to sell yen at a specified rate, at September 30, 1996 was as follows: Maturity Contract Exchange US Dollar Date Amount (in yen) Rate Equivalent 11/15/96 143,835,000 95.89 1,500,000 2/18/97 151,635,000 101.09 1,500,000 5/15/97 150,345,000 100.23 1,500,000 8/15/97 160,440,000 106.96 1,500,000 Capital expenditures in 1995 primarily relate to the launch of HGTV. The increase in depreciation and amortization is primarily due to the start-up of HGTV. LIQUIDITY AND CAPITAL RESOURCES Scripps generates significant cash flow from operating activities, primarily from its newspaper and broadcast television operations. There are no significant legal or other restrictions on the transfer of funds among Scripps' business segments. Cash flows provided by the operating activities of the newspaper and broadcast television segments in excess of the capital expenditures of those segments are used to invest in the entertainment segment and to fund corporate expenses. Management expects total cash flow from continuing operating activities in 1996 will exceed Scripps' expected capital expenditures, debt repayments, and dividend payments. Cash flow provided by continuing operating activities was $113,500,000 in 1996 compared to $57,800,000 in 1995. Cash flow provided by continuing operating activities in 1995 was reduced by a $45,000,000 payment to settle the audit of Scripps' 1985 through 1987 federal income tax returns. Net debt (borrowings less cash equivalent and other short-term investments) totaled $144,300,000 at September 30, 1996 and was 10% of total capitalization. Management believes Scripps' cash and cash equivalents and substantial borrowing capacity, taken together, provide adequate resources to fund the capital expenditures and future expansion of existing businesses and the development or acquisition of new businesses. THE E.W. SCRIPPS COMPANY Index to Exhibits Exhibit No. Item Page 12 Ratio of Earnings to Fixed Charges E-2 27 Financial Data Schedule E-3


                  THE E.W. SCRIPPS COMPANY


                      Index to Exhibits
                              
                              
Exhibit
    No.                Item                                   Page


     12       Ratio of Earnings to Fixed Charges               E-2




RATIO OF EARNINGS TO FIXED CHARGES                                                                            EXHIBIT 12       
( in thousands ) Three months ended Nine months ended September 30, September 30, 1996 1995 1996 1995 EARNINGS AS DEFINED: Earnings from operations before income taxes after eliminating undistributed earnings of 20%- to 50%-owned affiliates $ 43,362 $ 32,871 $ 132,404 $ 125,356 Fixed charges excluding capitalized interest and preferred stock dividends of majority-owned subsidiary companies 3,548 3,267 8,873 11,293 Earnings as defined $ 46,910 $ 36,138 $ 141,277 $ 136,649 FIXED CHARGES AS DEFINED: Interest expense, including amortization of debt issue costs $ 2,713 $ 2,441 $ 6,350 $ 8,623 Interest capitalized 158 183 567 270 Portion of rental expense representative of the interest factor 835 826 2,523 2,670 Preferred stock dividends of majority-owned subsidiary companies 20 20 60 60 Fixed charges as defined $ 3,726 $ 3,470 $ 9,500 $ 11,623 RATIO OF EARNINGS TO FIXED CHARGES 12.59 10.41 14.87 11.76
 

5 1000 9-MOS DEC-31-1996 SEP-30-1996 16,334 0 154,220 3,642 9,932 307,069 777,352 344,276 1,790,344 298,899 31,804 0 0 805 1,280,815 1,790,344 0 797,052 0 0 655,946 3,962 6,350 131,408 56,603 72,479 34,645 0 0 107,124 $.90 $.90